Marketing Strategies on Business Organizations


In this report, the abilities learned by the individuals and other members of teams are discussed for the growth and success of the organization. It is going to focus on the theoretical and practical approaches, and is going to be necessary for managing, leading, and developing the growth of a team in a well existing organization.

Task 1

Approaches to developing, managing and leading teams 2 theoretical models for developing, managing and leading teams.

There are a lot of methods used in managing, leading, and developing the team of the organization. There are two theoretical models that are helpful in managing and leading the structure of teams.

Rubin, plovnick, and Fry’s GRPI model of team effectiveness

The GRPI model would focus on the main four areas: processes, Goals, Roles and Interpersonal relationships (Maneesakprasert, et al., 2023).

  • Interpersonal relationships: The process of working in a team in an effective and efficient manner is necessary for the success and growth of the organization. 
  • Goals: The organization team sets specific and clear goals for work and ensures everybody what they want to accomplish. 
  • Roles: Every team member has defined responsibilities and tasks, that match with their expertise and skills, avoiding efforts of duplication and confusion. 
  • Processes: Efficient decision-making processes, problem-solving, and communications are established to ensure that tasks are effectively completed. 

By focusing on areas of the GRPI model, the team becomes more efficient and effective through collaboration, achievement of goals, and productivity

Marketing Strategies on Business Organizations
The Katzenbach and Smith model

The Katzenbach and model of Smith is a framework, that focuses on the benefits and costs of tourism sustainability. The performance team has four stages: potential team, working group, real team, and virtual team.

  • Accountability- for raising a team effectively it is necessary to have personal and mutual accountability.
  • The Skills- The strategy and skills are necessary for resolving various kinds of problems and it is also helpful in ensuring teamwork efficiency and interpersonal skills for better results.
  • The Commitment- For raising the team efficiency and goal setting of its members and the purpose of the company.

Practical approaches for effective team management and leadership

Managing a group and team in an organization is critical and it would need extra strategies and efforts that would be practically essential and applicable for the effectiveness of the team and their management.

  • Workplace Wellness- Workplace wellness is necessary for an effective environment workings and proper team management, the wellness of the workplace promotes the growth and development of designs and people which improves organizations' and employees' health (Rasool, et al., 2021).
  • Conflict Management- Conflict management is a term that is used for indicating and resolving various conflicts in practical approaches and the workplace, it is used for identifying and managing employees' situations leading to better performance and positive outcomes. There are various kinds of management styles like collaboration, compromising, competing, and accommodation.

Strategies for Managing Team Leaders

The leader role is necessary for overreaching team managers' capability. It would comprise the knowledge, skills, abilities, and behaviours that are required for managing a team (Szczepanska-Woszczyna, 2020).  Open and transparent communication generates concern among the team and keeps the team informed about the goals of the organization. The setting up of clear goals for the team will focus on the purpose and prioritize the goals of teams towards achieving them. By providing daily feedback, the organization reaches the top of team management and supports the team. It is a brilliant strategy for improving the performance of the team and building faith. Management of time, the effective leaders of a team are outstanding in managing time, they prioritize tasks and every member plans to spend every task for good strategy of team management.

  • The guidance and support

For the creation of a better environment of work and making all the team members aligned in accomplishing all goals of the organization, there are a lot of benefits to managing teams and it leads to a happier environment for employees. It is a part of the manager’s role to ensure employees feel good about the place they are working in, it would have a fair impact on the success of the business.

  • The performance management

It is critical to review the performance of team leaders on a regular basis for tracking development, offering crucial feedback, and discovering improvement areas (Sjodin, et al., 2020). For making many chances to create new strategies and objectives, revaluation of expectations, and ensuring what they would need to succeed.

  • The development Opportunities

The leaders of teams would be provided opportunities for growing as team leaders through programs of mentorship, it is necessary for team leaders to celebrate the small or big achievements of team members. 

Approaches for managing and leading multiple and remote teams

There are some specified approaches that would help in handling recent and future challenges,

  • Communication Improvement- It is the main factor that helps team members to do the tasks smoothly with collaboration and coordination. 
  • Increasing Productivity- It is a major part that would be required for fair outcomes of business.
  • Improvement of Supervision- It is essential for managing remote teams because members of teams are unable to match requirements and are essential for getting less access to managerial support (Stray, et al., 2019). 

Task 2

Approaches to achieving a balance of skills and experience in a team.

Techniques for assessing current and future team capabilities and requirements

The businesses are unable to manage the workforce successfully and manage the workforce for achieving goals (Indradevi, 2020). There are a lot of approaches, which is used for assessing weaknesses and strengths of teams. The assessment of skills is identified for the existing degree of capability by members of the team.
Organizations should ensure smooth transitions when the crucial positions will be accessed by leadership roles. The proper method for acquiring a true description of organizational limits and skills is to combine and find various assessment sorts. This strategy of organization helps in reviewing the existing condition and finding development areas, positioning, and many more to capitalize on the opportunities when they come. 

Process for recruiting team members

The recruitment process is needed for expressing specific kinds of skills which set employees for the organization and workforce shows the contribution in the organization. 

  • Skills determination- it is necessary to determine individuals' skills and the determination would help businesses enhance the process of working by using skills. It is necessary for performing skills and roles of organization.
  • The Role description- A description of recruitment responsibilities and roles is necessary to describe employees who fulfill the demand and structure of work. 
  • The Analysis of Problem-Solving Skills- It is necessary to have skills of problem-solving that play critical roles in various kinds of working processes. 

Factors will impact the learning and development activities

A huge variety of variables variety, including the technology, variables, and appropriate availability of online platforms impacts the order in which the activities are arranged (Wu, et al., 2023). It is crucial to examine the communication requirements and dynamics of existing teams. The alternatives for development and education are made accessible by digitalization technology and become increasingly active in today’s evolved environment. The external and internal environment and changes will have an impact. Keeping the improvement industry aware and considering external variables' impacts would be beneficial for choosing the actions that would evolve trends and needs. 

Use of coaching and mentoring models to support team development

These models are used by corporations to help the staff grow. They provide road maps for honing skills, accomplishing goals, and individual performance. The mentoring methods and coaching are used for building trust, common purposes, assisting and improving collaborating ability, and united in efforts. The mentoring and coaching models are advantageous for the growth of the team and concentrate on addressing individual needs, promoting cooperation, and pushing greater knowledge levels and development of skills.

Task 3 

The employees are pillars of the company and play significant roles in the success of the company. It is necessary to record every employee’s work accordingly and execute the strategies successfully by the department of management. 

1. HR processes and Systems: 

The processes and systems are effective activities that aim to fulfill objectives of desired goals. It engages:

  • Development and Training – The processes and Systems of HR take care of employees and learning by organizing workshops, seminars, and many more (Itzchakov, et al., 2023). 
  • Employee Relation – To ensure the dedication and loyalty of HR management the labour laws will maintain healthy relations with employees. 
  • Performance Management- It is necessary to appoint a company’s workforce through the analysis of improvement, motivation, and many more. 

2. Customer feedback, opinions, and reviews:

The Opinions, feedback, and reviews are customers’ experiences, regarding products and services provided by the organization. The employee's performance would be effective for the assessment of the team and employee. 

  • The assessment performance- the feedback gives an understanding of how effectively the employees satisfy customer's demands. 
  • Improvement identification- The feedback analysis would tell unsatisfactory customer experience which enhances employees' improvements by additional training. 

3. Benchmark and Targets:

The company targets evaluate team performance in the following ways-

  • Meeting objectives- the targets and benchmarks give target and direction, by which objectives help in making the workforce goal-oriented. 
  • Comparing Performances- Setting up targets by the company with competitors by selecting important standards.

Task 3b

  1. Good approaches of practices- 

The organization's success is related to achieving objectives and aims, for having proper guidance following techniques are applied to abstract performances from the team- 

  • The Development and Learning- The scope for development and learning for employees would remain controlled. For the management of the department, the leader gets exposure to an organization through seminars and workshops (Dirani, et al., 2020).  
  • Building Trust- Leaders would have trust in the organization’s employees and build faithful relationships to deal with team issues and authority over all matters. 
  • Positive Communication- The teams and employees would have healthy relationships with the leader, they would not hesitate to share problems and provide solutions to them. 

2. Motivational techniques – 

The efficiency and morale of the workforce decrease the need for fair motivation and keep sustainability in work (Ifeoma and Patience, 2021).

  • Rewards and Praise- The teams and employees would be rewarded and praised from time and performance-based, in meetings of company’s leaders can reward employees and teams for the completion of successful projects. 
  • Regular Feedback- By providing feedback, employees are motivated to focus on strengths and improve weaknesses to boost performance eventually. 
  • Team building: The leader would make sure that a friendly environment would motivate the organization and ask individuals or teams to praise everyone regarding work. 


In this above report, proper functioning of team support business. There are various theoretical models that would help in managing and leading teams. The role of the team is a basic requirement for the growth, development, and success of the team, along with managing the structure and functioning of the organization. This innovation of the organization helps in reviewing the existing condition and finding development areas. 

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