Contemporary Business Environment Sample


Unilever company: aims, objectives, legal structure, and key stakeholders

Unilever is an international consumer goods industry that operates in beauty and personal care, home care, beverages, and food and cleaning mediators. The company was introduced in 1930 through the merger of a soap company and a Dutch organization. Talking about the legal structure and forms of Unilever company operates as a public limited company. In reference to this, the key aim of Unilever is to meet the unique needs and requirements of the people by providing them with quality and sustainable products. With this, the main stakeholders of Unilever include employees, shareholders, customers, communities, non-governmental organizations, government and regulatory bodies, and suppliers.

Role and Impact of Digitalization

The impact and role of digitalization on the framework of organizations, their function, and strategies are significant and far-reaching. The Unilever company has united digitalization as an emerging force for innovation and efficiency through its diverse variety of products and brands. Under this IoT has played a significant role in maximizing the management of the supply chain and functions of Unilever. In regards to collaboration and networking, digitalization has made the way for groups at Unilever to combine externally and internally with their partners. In last the use of digitalization has modified the business structure, functioning, decision-making, and ways of working of the company.

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Task 1: Economic Analysis And Business Organization

Microeconomic impact

The two significant branches of economics are micro and macroeconomics which assess economic activities at different levels. These theories and models have a significant impact on the organizational behavior and national economy of the country. With this, microeconomics focuses on the behaviour and decision-making of personal managers of economics such as industries, customers, and households. In reference to this, the key constituents of microeconomics include the structure of the market, economic issues, demand and supply, the behaviour of customers, and production and cost analysis.

Macroeconomic impact

On the other hand, macroeconomics focuses on complete economic behaviour as a whole. In reference to this, the key components of macroeconomics include monetary policy, the structure of the market, the circular flow of income, processes of macroeconomic activity, and fiscal policy. With this, the following theories and models of microeconomics and macroeconomics have essential consequences for the organization and national economy. Understanding the key principles of microeconomics helps Unilever in taking price-related, consumer behaviour, etc. decisions. Whereas aspects of macroeconomics like policies of government, inflation rate, etc. affect the environment of business, market demand, and economic circumstance of the organization where it operates.

Task 2: Business Environment And Leadership

Contemporary global business model

The contemporary global business model provides varied prosecutions of leadership, requiring leaders to adapt their strategies and approaches. In reference to this, modern theories of management and leadership, and control have become essential in addressing these difficulties and enhancing effective organizational performance. The contemporary models of business can be categorized by factors like changing the behavior of customers, technological advancement, and globalization. These models often involve the association of cross-culture, virtual arrangements of work, etc. With this, these dynamics create the following difficulties including engagement of shareholders, digital transformation, diversity of culture, and virtual collaboration.

Leading theories of leadership

Seeing the key theories of leadership, control, and management provide a structure for addressing the difficulties stood by models of contemporary business. These theories include situational leadership theory which states that leaders that are efficient adopt style-based leadership as per the requirements and abilities of their team. Talking transformational leadership theory inspires and motivates employees by fostering a sense of aim, promoting innovation, and fascinating a vision. In context to this, control theory states that effective control of the system is important for achieving the goals of the company. With this, in the last system, thinking highlights understanding the interconnections and interdependencies within the company and its external environment.

Significance of control management in an organization

Control is important for the effective performance of the company as it helps leaders assess, monitor and adjust activities to achieve set goals. The key considerations regarding the control in contemporary model of business include ethical considerations, adaptability and flexibility, communication and information sharing, and measurement of performance. In the context of Unilever, the challenges posed by the business can be addressed by using the theories of management, leadership, and control. With this, control management should also use to enhance flexibility, facilitate communication, measure performance, and uphold ethical standards.

Global business environment and management

As stated above Unilever is an international consumer goods company, that showcases the principles of being a responsible international citizen. The assurance of the organization towards ethical practices is showcased through creativities like encouraging diversity, responsible sourcing of materials, and engaging in fair and transparent practices of business. With this, the accountability of the company represents a strong sense of receptiveness in its business practices. The company daily reports on its development in sustainability. Furthermore, the promise of the company to self-awareness has been recognized in its efforts to identify the social and environmental problems significant to areas.

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